#063: “Take the leap” with Doug Bouton

Who doesn’t love ice cream!? If you answered ‘me’, you’re only lying to yourself and don’t need to read any further 🙂 well, it’s up to you whether you read further, but you really should get some more frozen goodness down you!

In this episode I speak with Douh Bouton, co-founder of Halo Top ice cream. For those of you not familiar with the brand, Halo Top is a light ice cream with fewer calories, less sugar, and more protein than traditional ice cream. And it’s delicious!

In August 2017, Halo Top became the #1 selling pint of ice cream in the U.S. beating out long-term industry giants including Hagen Dazs and Ben & Jerry’s. In November 2017, Time Magazine named Halo Top one of its top inventions of the year, and their sales are in excess of $350million!

In this episode we discuss:

  • Being “lean by design”
  • Customer feedback and product design
  • International expansion
  • Marketing a premium product
  • What does and exit look like
  • And as always, plenty more…