#2: “If you work hard enough, you will create your own luck” with William Adoasi


Before I tell you more about Will, I have to mention the amazing chance you have to get your hands on one of the unbelievable watches by Vitae London! Will and Vitae have kindly agreed to giveaway a watch to one lucky listener!! All you have to do is share this podcast with the hashtag #startupsecrets on Twitter, or tag the Startup Secrets Facebook page on FB. We’ll the pick one lucky listener at random and announce the winner on 20th May 2017! Good luck 🙂
Now on to Will… I had the absolute pleasure of meeting Will Adoasi in Richard Branson’s home after we’d both been selected as Virgin StartUp Ambassadors. His charisma and charm is immediately evident, and you quickly understand how he’s been able to create such an amazing brand around his company, Vitae London.
As a fan of watches myself, and obviously being in the education sector, it was brilliant to hear his story of not only creating awesome timepieces, but also having such a positive impact on those who struggle to get access to one of the most valuable things; an education. Each watch purchased puts a child in a developing country through school for a year.
Will is currently focused on providing the equipment needed (uniform, stationary, etc.) to help a child through school, but has future plans to actually build schools!
Vitae have sold watches within 26 countries and had some amazing names supporting them such as Emeli Sande, Paloma Faith and Philip Schofield. Hope you enjoy the episode and please get in touch on twitter if you have any comments!


In this episode we discuss:

  • Early inspirations
  • Providing a quality product at an affordable price
  • Profit with a purpose vs social enterprise
  • Maintaining margin as you scale
  • Branding, marketing, social media, PR and influencer marketing
  • Risk taking
  • Utilising your network
  • How to start with little/no immediate funding
  • Creating a product – sourcing manufactures, design, etc
  • Understanding your customer base
  • What’s next for Vitae and Will

Links mentioned in the podcast:

Vitae London Website
Vitae London Twitter
Vitae London Instagram
Will Adoasi Twitter
Will Adoasi Instagram

Want to get in touch or find out more?

Buzzmarketing – Mark Hughes
Backed by Richard Branson, this start up has African children at its heart – CNN