- 23rd September 2021
- Posted by: Edward Kirkby
- Category: Business
Shopify has recently announced a partnership with a social media giant, TikTok, which will allow retailers to sell direct to UK customers through the app. Creators and Shopify Merchants will be able to add a shopping tab to their TikTok profiles, creating a direct link to their online stores. As well as this, it will also be possible to tag individual products in videos, wherein consumers can buy products directly from videos.
With hundreds of millions of active users, TikTok provides an attractive platform for social commerce, being an avenue for merchants to target consumers and put their products and brand out to the market, as well as offering a convenient way for consumers to purchase the products that they want. As many consumers already rely on social media to influence their purchase decisions, it makes sense to sell at the source of the interest, reducing the distance from awareness of a product to the point of sale.
Shopify have said that sales on its social commerce platforms grew 76% from February 2020 to February 2021, indicating that selling through social media platforms, such as TikTok, Facebook and Instagram, is a rapidly expanding market with a lot of potential for merchants. This could mean that it is increasingly important for traditional ecommerce merchants to get involved in social commerce to take advantage of its growth. As consumer habits shift more towards online shopping, especially after the pandemic, new convenient methods of shopping, like on social media platforms, may prove to be key in this change in dynamic of shopping; TikTok, being one of the largest and fastest growing of these platforms, is likely to be at the epicentre of this.
At Accounts Lab we are specialist Shopify Accountants. We act for hundreds of Ecommerce businesses that sell on Shopify and through Social Media. If you have any questions about how Accounts Lab can help your Ecommerce business, please get in touch.